Consumers have needs and wants. Needs are things that consumers cannot live without while wants are secondary items that humans can live without. Through the years consumers have evolved and some of the wants e.g internet access have almost become needs.
As a business owner, the aim is to make a profit whilst providing a solution that involves a need problem. To ensure that you satisfy a need, you need to know the target consumer. This brings us to the market fit pyramid.
Market Fit Pyramid
The market fit pyramid contains five layers:
-User experience: is the consumer experience while using your product,
-Feature set: is the ability of the product to deliver value,
-Value proposition: is the process of how you meet the consumers' needs,
-Underserved needs: these are the needs you meet with your product,
-Target consumer: the consumer of your product.
The target consumer is the base of the pyramid meaning, the pyramid breaks if the target consumer is mistaken.
Lean Product Process
Identify the target consumer: the target consumers have diverse needs which is up to you to dig deeper and find the user whose detailed need you are solving.
Identify underserved customer needs: needs belong to two main spaces problem space and solution space. The problem space is the need the product addresses while the solution space is the actual implementation of the specified need. The solution should be focused on the problem and the problem should be a need that is a high-performance need but poorly or not yet met.
Defining your value proposition: the Kano model is mainly recommended. The model helps you answer two main questions:
a. If the product fully meets the needs of the user
b.If the user is satisfied while using your product
Defining your feature set: creating a document containing all the specifications of the product.
Examining the user experience: the product is examined by different users to certify that the user's experience while using your product is easy and convenient.