To build a product that solves a real-world problem and has an impact on the users is to first understand how the users are using the product.
To understand your users you need to define the metrics you will use to measure their overall satisfaction.
To ensure that your product maximizes its potential is to measure your progress at every step.
Analyzing the Product Launch
The most anticipated part of the production process is the launch.
The data that comes from your early adopters is important. This is because you get to make a collection of stories based on that data, translate it into a data set then, look for statistical correlations. After this, you can easily turn the data back into stories that direct your action to the different users depending on their needs.
Important questions to ask during the launch state:
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Is the product creating a story that matters?
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How well are the user needs being satisfied by your product?
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How are the users feeling while using your product?
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Are the users receiving what they need from your product?
Metrics are different for all the companies depending on the product.
Types of Users
The main types of users are:
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Core: users that love your product and are loyal to your product.
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Casual: users that use your product frequently
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Cold: users that rarely use your product
The Core user is very important. Mainly because they have particular experiences that made them loyal to your product. These users provide a lot of insights.
To achieve product virality you need to turn your core users into recruiters who attract and recruit others to use your product.
What Matters
While defining metrics, choose one that shows how frequently users are interacting with your product. However, this depends on the product and the need it solves since some products do not need daily use to succeed.
Focus on what your users need so that whenever a user has a need your product is a natural choice. Measure the user journey and the emotions involved to reward loyalty and create a community of core users who will be the foundation of your success.